Work
Current and existing systems.
A field-file view of projects, workflow systems and proof of work. Some are active, some are imported context and some are placeholders for deeper case studies.
Active
Fonda OS
A private operating system for context, decisions, ideas, projects and AI collaboration.
- Problem
- Scattered context and repeated explanation.
- System
- Markdown-first source of truth with briefs, decisions and assets.
- Tools
- GitHub, VS Code, Codex, Markdown
Building
rowanfonda.com
A public evidence layer for writing, systems, projects and business-facing work.
- Problem
- Useful work stays hidden behind private tools.
- System
- Content-first website with writing, work tiles and a restrained service layer.
- Tools
- Next.js, Tailwind CSS, MDX, Vercel
Existing work
Evolve AI marketing agent
An AI workflow system for research, content, creative and operational marketing tasks.
- Problem
- Manual marketing work across scattered tools.
- System
- Agent-assisted workflow with human approval in familiar channels.
- Tools
- Claude, Slack, Railway, Shopify, Klaviyo
Existing work
Shopify operations agent
An agent direction for store operations, product data and ecommerce workflow support.
- Problem
- Store operations and reporting require repeated manual checks.
- System
- Operational assistant with API access, guardrails and structured outputs.
- Tools
- Shopify API, Claude, Slack, TypeScript
Existing work
Cart recovery workflow
A recovery system concept that connects abandoned cart value to action and follow-up.
- Problem
- Revenue leaks when intent does not turn into a useful next step.
- System
- Analysis, flow design and personalised recovery workflow.
- Tools
- Klaviyo, Shopify, React, data analysis
Completed import
Google Keep distillation
A structured extraction of durable themes, ideas and operating principles from years of notes.
- Problem
- Old notes contain signal, noise and private fragments.
- System
- Private processing with committed distilled patterns only.
- Tools
- Python, Markdown, Fonda OS
